What is Home Staging?

Home staging is just a fancy term for making your house more sellable. By using a combination of design and layout concepts, coupled with a few design tricks, home staging elevates a home’s appeal by making it desirable to a wide array of potential buyers.

When a home has been occupied for years, it takes on the design and feel of the homeowners–it, of course, looks lived-in. Home staging is the process by which we reinvigorate that home to make it look magazine-ready and widely appealing for the open house.

Why do you need Home Staging?

Let’s throw out some numbers. According to a survey conducted by Coldwell Banker Real Estate Corporation, staged homes are usually sold at 6% above the asking price (and spend less time with a for-sale sign out front!) when compared to homes that hadn’t been staged. A survey conducted by the National Association of Realtors shows that the longer a property stays on the market, the lower the price that home will fetch.

And your investment in the home staging process will get you a good return: another National Association of Realtors survey shows that a 1-3% investment in home staging yields a 8-10% return when your home sells. Those are numbers that work in your favor–and mine!

How does Home Staging work?

We start with a 3-hour consultation in your home, during which time we will walk around every inch of your house and assess what changes can be done. I will draw up three project plans:

The first plan is what I call your Must-Do list: the most essential changes that we can make to your home to get it sale-ready at the most basic level, and hide its imperfections. This could include something obvious like a cracked ceiling, or something you haven’t even thought of, that a professional pair of eyes will see immediately upon entering your home.
The second plan I call your Should-Do list. These are the second-tier improvements that I believe would significantly improve the appeal of your home, and will speed up the sale, like rearranging the furniture to make a room instantly welcoming.
The third plan I call your Could-Do list. These are the next level improvements which, again, will shorten the time that the “For Sale” sign is on your lawn, but may be a bit more labor-intensive, like finding a few art pieces to cover up bare walls which will turn a blank box into a home your potential buyers could envision themselves living in.